LOS ANGELES—Slate Auto has pulled a Disneyland. Let me explain.

At Disneyland, if a sign for a ride says the wait is 45 minutes, it's actually less than that. The idea is to set expectations low and then exceed them. Slate originally said its electric truck's entry-level battery would have 180 miles (290 km) of range, but that has expanded to 205 miles (330 km). The tow rating was originally 1,000 lbs (454 kg); now it's 2,000 lbs (907 kg), a nice jump. Finally, the load rating was 1,400 lbs (635 kg), and it's now 1,550 lbs (703 kg).

The automotive startup has exceeded expectations. Was it part of the plan all along? Was leaking the price of the base model of $24,950 last week guerrilla marketing? Since the truck's unveiling a year ago, Slate's marketing has been extremely tongue-in-cheek.

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Electric vehicle sales might be better now than the end of last year when demand fell off a cliff following the surge of purchases ahead of the end of the federal financial incentives, but it's clear they haven't panned out as well as many in the automotive industry had hoped.

Still, at a GM event Ars attended in San Francisco this week, the company continues to stick to its guns with an EV lineup spanning its brands. The automaker shared that it has also been working toward the adoption of bidirectional charging to help balance the grid.

With the rise of AI, data centers are placing more and more pressure on the nation's electric infrastructure. GM wants to relieve some of that pressure with news that its GM Energy products now support vehicle-to-grid (V2G) in addition to vehicle-to-home. The grid integration requires working with utilities and includes launch partners PG&E in California and DTE Energy in Michigan. For standalone energy storage solutions, the company also announced partnering with Peak Energy on the development of sodium-ion batteries built specifically for grid energy storage.

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