Google spent the last few years locked in a legal grudge match with Epic Games, which claimed that Google's stewardship of the Play Store was anticompetitive. Now, the companies are thick as thieves, and Google is beginning to implement app store changes as agreed in its settlement with Epic. The lower developer fees and new payment options that Google promised are rolling out in select markets this month before expanding.

Until a few years ago, Google followed an Apple-like approach to app store billing, charging most developers a 30 percent commission for transactions in the Play Store. That was the only option, too. Directing users to make purchases outside the store was not allowed, and that's what got Epic in hot water in 2020. Epic added cheaper external billing to the Android and iOS versions of Fortnite, getting the game pulled from both stores and prompting a lawsuit.

Apple managed to (mostly) win its case, but Google tripped up in how it tried to control the Play Store while keeping a more open appearance. The judge in the case was set to impose some dramatic remedies in 2024, including forcing Google to distribute third-party app stores in Google Play. The settlement, which Google has noted will end its dispute with Epic globally, doesn't go that far. However, developers are about to get the promised fee reductions.

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Almost 20 years ago, Google pitched Android as the more open alternative to Apple's walled garden. Last year, Google announced it would begin erecting its own walls through developer verification. The company has issued an update on its plans, affirming that the verification system will begin rolling out in select countries later this year. We're also learning which app stores are participating in verification and the timeline for key features like the recently revealed "advanced flow" for bypassing verification.

Google has claimed that developer verification is a necessary change to smartphone software distribution, pointing to the increased prevalence of scams that trick Android users into installing malware apps. Google's solution requires verifying the identities of developers outside the Play Store just like it does for devs publishing on its platform. This has proven to be a contentious change for myriad reasons.

In the new blog post, Google's Matthew Forsythe confirms that the developer verification system is slated to come online on September 30 of this year. The initial deployment will be limited to countries with a high level of app scams: Brazil, Indonesia, Singapore, and Thailand.

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