Last Friday, Google won an auction to acquire a huge amount of Spirit Airlines data.

The data doesn’t include personal information or customer data, but instead nearly covers the airline's entire employment and workplace record.

To ensure that no individual can be identified in the dataset, Google agreed to use a court-appointed ombudsman to oversee a process to strip any personally identifying information (PII) from the data before it’s transferred to Google. Under the deal, Google agreed to maintain the data in this de-identified form and to never intentionally re-identify the data. And if Google sells access to the data, third parties would supposedly be bound by the same terms.

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Imagine that you share a ride to work with the same colleague most mornings. As it passes by a license plate reader, the camera records the car, which can be linked through vehicle records to its registered owner. Beside it, another sensor detects signals broadcast by devices traveling nearby, such as your phone and your colleague’s smartwatch.

After enough trips, software may treat some of those devices as a recurring electronic signature associated with the vehicle. Weeks later, one of the same device signals appears alongside a different car connected to an investigation. The signal itself may not contain its owner’s name, but its previous association with a known vehicle gives investigators another clue they can use to work out who was carrying the device.

SignalTrace, a system marketed by the security company Leonardo, is designed to work alongside automatic license plate readers. The company says it can recognize groups of consumer devices that regularly move together, then associate them with license plate records and time-stamped locations. The pattern can then be searched even when a police investigator does not know the plate number.

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Cory Solovewicz receives more unwanted emails than you. Seriously—it’s a lot more. Since December 2024, one of the domains at which the security researcher receives email has registered 401,796 messages—by his calculations that’s an average of 699.99 pings per day.

This deluge isn’t the regular flood of spam, newsletters, and unwanted deals that fill many people’s inboxes. Instead, companies and other organizations are inadvertently sending Solovewicz other people’s private information and company secrets. Over the last few years, he’s received injury reports from a city government, confirmation of people’s pizza orders, and account setup emails from a school platform. “I get service orders for people that need repairs. I get lots of test platform credentials,” says Solovewicz, a security researcher and consultant.

Solovewicz is receiving the avalanche of messages as he’s the owner of the domains noreply.us and noreply.net, which he purchased in 2020 and 2024, respectively. After originally planning to use the noreply.us domain as a catch-all email—which receives mail sent to any @ address on that domain—to filter messages and enhance his privacy, the researcher quickly noticed that other systems were sending mail to @noreply.us addresses. “I created an accidental honeypot,” Solovewicz tells WIRED. “I had no idea it was going to turn into this.”

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