Elon Musk's X is trying to revive a lawsuit against advertisers it's accusing of illegally boycotting the social media platform, despite previously reaching a settlement to end litigation against an ad-industry trade group.

"This case involves an unusually brazen group boycott," X said in a filing yesterday. "That misconduct has drawn the attention of regulators and Congress. There is no valid reason that this effort by the direct victim to recover its massive economic losses from that boycott should not move forward."

X's lawsuit was thrown out in March when US District Judge Jane Boyle in the Northern District of Texas ruled that advertisers did not commit any antitrust violation. Last week, Musk reached a settlement with the World Federation of Advertisers, the first defendant named in the lawsuit.

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The Federal Communications Commission voted 2–1 today to eliminate the National Television Ownership Rule, claiming authority to repeal a limit that was set by Congress over 20 years ago.

The rule prohibits any single broadcast station owner from reaching more than 39 percent of all TV households in the US. Under Chairman Brendan Carr, the FCC is replacing the rule with a “case-by-case review” of each proposed merger.

"This will empower the FCC to approve deals that promote the public interest while allowing the agency to reject any deals that do not meet that standard," Carr's office said in a press release today. Without the 39 percent rule, broadcasters will be better able to compete against streaming companies that don't face similar limits, Carr's office said.

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