The new human-crafted Apple Music brand matters in an AI world
Apple just revealed a new brand identity for Apple Music, with the expected turn to Liquid Glass. Iโm not much of a fan of their new design language in general; this is where I admit that Iโm still running MacOS Sequoia and have grumpy things to say about rounded corner radii and text legibility.
Itโs just a trend, it will pass, and at some point Iโll probably cave and upgrade when it starts actually affecting my ability to get work done, or more importantly get security updates. Once I adjust, Iโll stop noticing it, and life will go on.
As such, I wouldnโt normally find an obvious rebrand like this notable, much less feel like I had much to say about it. But then I happened to catch Appleโs behind-the-scenes video in my YouTube recommendations, and I realized I did have thoughts.


ยฉ Apple