Disney is “exploring a free product” for streaming customers, CEO Josh D’Amaro confirmed in a call with investors today.

D’Amaro, who succeeded Bob Iger as Disney’s chief in March, said that a free Disney-owned streaming service would help Disney reach more “price-sensitive” customers, which is a “strategic priority” for Disney, according to a transcript of the call.

A free streaming service would also generate more ad revenue, which has become increasingly important for streaming services challenged by plateauing subscriber numbers, subscriber churn, and competition from cheaper and free rivals.

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Netflix has been sued after admitting that an unencrypted drive containing an unreleased, hotly anticipated 2026 blockbuster starring Nicolas Cage was stolen from its offices.

In a lawsuit filed Wednesday, Netflix was accused of waiting a week to warn the production company, Op-Fortitude, that the movie, Fortitude, was swiped, along with other drives that were “stolen right off a Netflix desk.”

“Someone stole a good amount of drives from our office desks this past week,” Sean Berney, director of Netflix Original Film, said in an email to a production company representative after several attempts to get Netflix to return the drives were allegedly ignored.

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